Life is short, so we choose to be honest and share our actual thoughts in the moment. This means being raw, unfiltered, and bringing authenticity to everything we do. Apply this to every conversation we have together, and every decision we arrive at.
Doing things well, however small it maybe, is in What if’s DNA. We value craftsmanship for its own sake, and are committed to producing surprisingly great work that WOW’s our stakeholders. We look at the world with an open mind while remaining focused on constantly improving the quality of everything we do.
We embrace the unknown and welcome new challenges, even when they seem overwhelming. Being resourceful is what got us here and it's what keeps us growing.
We have a weighty obligation to the businesses we serve. The higher the adoption of sustainable products and services, the more impact we have— Because this is so critical to our users’ experience, we must keep their needs front and center in all we do.
A bias for action speeds our learning and delights our users. Focus on what matters most, make fast initial progress, and iterate toward the best outcome.
We own the impact of our work and constantly questions it. We embody the strategic value of design and how it can affect lives.
We focus on our work to speak first, we don't need to flex our vocabulary have to describe our work in order to impress anyone. Simple and direct communication keeps us on-track.